Tuesday, 18 June 2013

The History of the Music Video

Queen's Bohemian Rhapsody (1975) is commonly regarded as the first "music video" ever produced, and although there were older films of groups/people performing they were not made for the same purpose, that being a video composed to music that blends narrative and peformance - rather than simply filming a live performance itself. After the success of 'Bohemian Rhapsody' it became regular practice for record companies to produce 'pop promos' for their artist's single releases. This is why I deem Bohemian Rhapsody as the first official music video for the purpose of blending narrative and performance in conjunction with pop promotion.

Queen is a British rock band formed in London in 1970. The band consists of 4 members, Freddie Mercury (lead vocals, piano), Brian May (guitar, vocals), John Deacon (bass guitar) and Roger Taylor (drums, vocals). During the 1970's politics was not at there strongest, where it is stated that "British politics in the 70s is known for its lacklustre governments clinging to the remnants of the Post War Consensus, causing disillusionment of the electorate to the point of counterrevolution by 1979

http://newhistories.group.shef.ac.uk/wordpress/wordpress/?p=4051

Queen have worked with various record labels including Captiol, Parlophone, EMI, Holywood, Island and Elektra.

Throughout the music video itself it cuts between the live performance of the song itself and all four band members set in a particular way in a dark room lit from below (to give them a particularly mysterious and eerie look). This further confirms the purpose of the pop promotional music video, blending both narrative and performance into one video. 








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